Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:”Table Normal”; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:”"; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:”Calibri”,”sans-serif”; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:”Times New Roman”; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:”Times New Roman”; mso-bidi-theme-font:minor-bidi;} PREFERRING A DEPRESSION? February 20, 2009.

For several weeks I’ve been writing about the need for the government’s financial stimulus efforts to be supplemented by efforts to instill some degree of confidence in severely depressed consumers and investors.

I was thinking in terms of President Reagan’s strategy upon inheriting the similar economic collapse of the 1970’s. He provided financial stimulus, including huge increases in defense spending, some of it wasted, such as launching the costly but never completed ‘Star Wars’ anti-missile system, etc., but created jobs. He augmented the spending with upbeat assurances about the greatness of America, and how the country would soon begin to pull out of the seemingly impossible mess. Similarly President Bush provided a large stimulus package after the terrorist attacks in 2001, and supplemented it with confidence-building speeches about how Americans should get out of their terrorist-inspired fear modes and spend, “to show these terrorists who would tear down our economic system that they won’t succeed.” Both times the ‘jaw-boning’ was as important as the financial stimulus in lifting the confidence and determination of consumers and investors.

My columns along those lines resulted in an avalanche of criticism, the mildest of which asked how I could advocate that the government attempt to brainwash the population, should attempt to hide the facts of how serious the situation is. That is not what I said. What I said was that for two years consumers have been fed a steady diet of doom and gloom, are well aware of the seriousness of the situation, and it’s time for the government’s financial stimulus efforts to be supplemented by efforts to instill some degree of confidence in the nation’s future.

If that is brainwashing, then the problems were created in the first place by someone brainwashing people into thinking they could safely buy a house they couldn’t afford because home prices would just keep rising forever.

Meanwhile, I have been saying since the real estate bubble burst and collapsed the economy, that the economy cannot recover until the housing industry recovers.

So I was disappointed that stimulus efforts had to begin with the rescue of banks and the financial system, then moved to bailout efforts for the auto industry.

I was delighted that rescue efforts have finally begun to focus on the housing industry, where home foreclosures are accelerating, sending home prices and buyer confidence even deeper into gloom and doom, and sinking the economy even faster. But I have been surprised that rescuing the housing industry, which mostly affects the folks on Main Street, apparently has even more opposition than bailing out Wall Street and the auto-industry.

Just how unpopular the plan is was revealed by CNBC reporter Rick Santelli on Thursday.

By now most of the country, if not the world, is aware that Santelli, noted for his daily rants from the Chicago Board of Trade about what he believes to be wrong with the country, took aim at the Administration’s housing rescue bill. During his rant he shouted this question to traders on the floor of the CBT, “How many of you want to pay for your neighbor’s mortgage because he can’t pay the bills? Raise your hands!” Amidst yells of agreement from the traders Santelli turned to the camera and shouted “Are you listening, Mr. President?”

A landslide of approving e-mails apparently encouraged Santelli to announce that he would organize a “Chicago Tea Party” demonstration, a revolution he called it.

He surely hit a nerve with his opinion that those who are losing their homes and jobs should not be bailed out by those who are in good shape on their homes, finances, and jobs, with calls of ‘Santelli for Senate’, and ‘Santelli for President’ spreading over the Internet.

It does have its amusing aspects, given that the economic mess was created by the financial industry, in part by its creation of high-risk derivatives, including mortgage-backed securities, and the wild leverage provided to hedge funds. Santelli became a CNBC reporter in June, 1999, almost at the top of the stock market bubble, leaving his position as a vice-president at Sanwa Futures LLC, where he handled institutional trading and hedge fund accounts. Prior to that, he served as managing director of the Derivatives Products Group of Ge
ldermann Inc.

And now he is the hero of those who feel abused by the collapse of the house of cards created by the questionable products and greed of Wall Street firms?

But of more concern to me is the apparent majority opinion that “I don’t care if the value of my home keeps dropping due to foreclosures on my street. I didn’t make any mistakes, and I don’t want my tax money used to bail out those who are in over their heads. I don’t want the banks saved with my tax dollars. Let then go bankrupt. I don’t want the auto-makers bailed out. They deserve to go bankrupt. I don’t care if it causes the whole country to fall into the next Great Depression.”

I suppose the same argument could be made about giving blood, or contributing to food banks, unemployment insurance, cancer research, the Red Cross, education. Hey, I didn’t get sick, I didn’t lose my job. I’ve got my education.

Do they even realize how much worse a depression is than a recession?

The Bush Administration tried to get things turned around by spending a few trillion dollars of taxpayer money, and the new Administration is trying. The results of those efforts won’t be known for awhile. But both administrations ran into a lot of opposition from those who would rather let those with problems (banks, auto-makers and millions of individuals) go bankrupt and see if the system can recover on its own or not. One often repeated additional reason is that it’s unfair to saddle future generations with larger deficits.

If a few years from now the economy has worsened into a decades-long global depression, thanks in part to the unwillingness of even the folks on Main Street to unite in the common goal of trying to rescue the economy, because their money might go to someone less fortunate, who will they look back and blame that on? And how much worse off will their children be than if the national debt is stretched even further now?

In his rant Santelli asked, “Are you listening, Mr. President?”

I ask, “Are you listening America?”

 

 

Sy Harding publishes the financial website www.StreetSmartReport.com and a free daily Internet blog at www.SyHardingblog.com. In 1999 he authored Riding the Bear – How To Prosper In the Coming Bear Market. His new book is Beat the Market the Easy Way! – Proven Seasonal Strategies Double Market’s Performance!

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The essentials which go to make up a good business letter may be divided into two classes – mechanical make-up, and contents. Before a letter can come into existence the mechanical side must be attended to. The subject matter may be pertinent and well composed and yet the letter itself be so arranged typo-graphically and so disposed on the page that the unity of the whole is lost.

The display as a whole should balance. Before the stenographer starts the address, calculation should be made as to how many lines the letter will run and as to how it should be disposed on the page. The body of the letter should neither be crowded near the top nor bottom of the sheet, but should be so placed that, viewed in connection with the letter head, it presents a well balanced and artistic effect.

This effect is often underrated, being in fact passed by without a thought by the average stenographer, and the ordinary business man is so busy seeing that his dictation is correctly transcribed that he gives little thought to this essential. Harmony of color effect should be observed. A yellow paper bearing the firm announcement in blue, the letter in green and signed with purple ink is not to be recommended.

Letters blurred in copying and wet from the press or otherwise violating the rule of neatness cannot help but produce an unfavorable impression. Orthography and capitalization, particularly of proper names, should be exact and uniform.

A misspelled word in the body of a letter, particularly if a mere transposition of letters in typewriting, may occasionally slip in and do no particular damage, but the misspelling of the name of the party addressed may lose an order, and cannot help but militate against the general effect of the letter. Neatness uncompromising neatness – that should be the first effect of a letter, giving the idea that the firm putting out the writing is thorough master of the minor (as well as the major) details of its business.

Contents

In letter-writing, contents may be divided into subject matter and expression. The subject matter is, broadly speaking, what the writer says. This should coincide with two other things:

(1) what the writer wants to say, and

(2) what the one addressed wants to know.

Something which is the a b c of life and a mere matter of routine to the writer in a certain line may be abstruse and complicated to a non-technical reader. To avoid an offensive simplicity of language on the one hand and excessive technicality on the other is one of the tests of a good business correspondent. There is a tendency to slight simple questions asked by different inquirers day after day, which must be avoided by putting oneself in the place of the one asking the question, and giving the knowledge for which he is looking.

One of the most, if not the most, important essentials of a good business letter lies in correct expression. The one thing which causes more failures in business correspondence than any other, is the incorporation of personal peculiarities in a letter. There may be called to mind, in fact, more than one established business backed by ample capital, having a broad field and financed by capable and conservative business men, that is at the mercy of a poor correspondent. This is ably expressed by Forrest Crissy, who says:

“So apparent must be the importance of this branch (tact and tone in business letters) of business systematization, that scarcely a word of argument is needed to enforce its necessity. Very recently a large whole-sale merchant said to me:

‘I have recently been obliged to discharge the head of my credit department – my confidential man. He is honest, conservative and shrewd, but recently I have been awakened to the fact that his incapacity to write a letter which does not leave a sting, a chill, or at least a sense of lofty indifference, is hurting my business more than would some downright reckless blunders. When he writes a letter granting a good customer a larger line of credit he gives it a twist that somehow makes that customer wish he hadn’t asked for credit and thus placed himself under added obligations. And if he refuses to meet the request for such a favor the refusal is so put that it seems a studied effort to conceal a strong unwillingness to give any credit at all.

Yet this man has always considered him-self an adept in letter-writing – and for a time he completely hypnotized me into that view. But at last the steady withdrawal of patronage and the occasional out-spoken retorts which his letters provoked forced upon me a recognition of the real condition of affairs. Then I went out after a man who could write a business letter that had just the right ring to it; that was neither so sloppy that it sounded hypocritical or so stiff and stilted that there was no tone of good hearty business friendliness in it.

I have found him. He comes high, but the difference in results is remarkable. Of course, there are other things required than this form of literary ability – that’s what you’d call it. He must have business experience, business judgment and all the other cardinal business virtues; but the addition of this peculiar capacity to write business letters that hit the mark is a rare gift and makes him a star man.’ “

Simplicity and clearness as an element of expression cannot be rated too highly. The saying of a thing in the plain language of the common people, not only adds to the style and dignity of a letter, but has the most vital element of being understandable. As Chas. R. Weirs says, “Eloquence, either real or imaginary, has no place in a business letter.”

Whatever else may be neglected in writing, courtesy should not be slighted. A man may be told nearly anything face to face – it is qualified by the bearing, tone of voice, manner and earnestness of the speaker. A sentence may be given an entirely different meaning by a tone or gesture – it may even be diplomatically changed after partly spoken, to make it conform to the unconscious demand of the listener, and most of all spoken speech is transient. What is written, on the other hand, is put down in black and white to stay. The record is permanent. It can be offered in evidence, can be dug up years afterwards from a musty file, and discourteously written can queer, not only an immediate sale, but the sales of a decade.

Length

Letters often tend to verbosity from the fact that they are dictated instead of written. Were a man to write his letters himself with pen and ink he would study brevity and conciseness of expression, but having letters written for him, he will dictate more than he would write. Brevity is not always desirable. Some people – particularly those receiving few letters – like to receive lengthy correspondence. Getting few letters, they wish those long and newsy.

A letter is an event to some patrons and cannot be too long for a careful perusal. In this class of letters the party ad-dressed may be often appealed to in conversational style; as, “Judge of the goods yourself, Mr. Brown,” “We ask you, Mr. Smith, if we have not treated you fairly?” etc. At the other extreme is the business man, particularly the city business man. To him, brevity to the point of curtness is always welcome. As someone has alliteratively said, the formula for a business letter to a busy man is: Sir: Say it. Stop!

Judging the Other Man’s Letter.

One of the pre-requisites of a good correspondent is the ability, inherent or acquired to judge the general character and status of the writer by means of his letters. Until the last few years the letter-head of a firm was a considerable guide to the standing of the company putting It out, but good printing is now much more common and many one-horse concerns put out conservative, well-gotten-up stationery.

Ability to recognize the efforts of an amateur or schoolboy inquiring for a catalog with no intention of buying and to treat the writer accordingly, call for almost occult powers. T
he president of one of the large machinery companies putting out a cement mixer selling at $850.00, relates that one of the company travelers visited Detroit in response to an apparently good lead and found a twelve-year-old boy wanted a dozen cement mixers “to go into the mail-order business with.”

Some companies putting out expensive catalogs write a letter asking a doubtful inquirer to fill out an information blank before sending a catalog. The correct interpretation of the personality of a writer means the saving of dollars of expenditure as well as the ability to write him correctly. In a fire insurance concern employing hundreds of agents it would be easy for a manager to inform himself through his special agents as to each agent’s nationality, education, experience in the business, etc., and vary his correspondence accordingly, while a mail order house might have no means of judging a man but by his bare letter.

Form Letters

A form letter is one of a series of letters, to be sent on similar occasions. Such letters are usually in imitation typewriting with blanks left for the name of the party addressed, and when carefully executed are a close imitation of a typewritten letter. Form letters vary from those not to be distinguished from actual typewriting, to the stock letters of collection agencies, in which no attempt is made to imitate the machine. Some writers use a number of short forms or inserts which they use in dictating to avoid a repetition of dictation.

Letters of Recommendation

The promiscuous writing of letters of recommendation has done much to cheapen the effect of recommends. Many firms refuse such letters entirely. Perhaps the best plan is to have an employee, when leaving, use his former employer’s name as a reference.